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Q. 1. Pepsi also Suntory cap their limited edition soft drink introductions at four per year. Illustrate what effect is this cap likely to have on the new product development process?

2. Explain how important is product quality when a limited edition soft drink like Ice Cucumber sells out in a matter of weeks?

3. Illustrate what criteria would you suggest which Pepsi also Suntory use when screening ideas for new limited edition soft drinks?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9358834

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