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Q. Classroom conversation, no word or page limit: Heineken's global strategy is a two-tier arrangement with the more expensive Heineken label at the top end of the market and the lower-priced local brands at the bottom, all sharing a common brewery, sales force, and distribution network. Illustrate what are the specific factors which enable Heineken to use the approach described and simultaneously make it difficult for some other industries to copy it and illustrate what types of industries are most and least likely to be able to use this approach?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9347690

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