Q. Case study: Dippin' Dots Ice Cream undertakes an analysis of the Industry's internal environment. Your answer should comprise the use of appropriate models and analytical discussion based on those models. Consider illustrate what resources the Industry is using and explain how it is deploying them in the running of the business; illustrate what are the organisational capabilities? Models you must comprise in your answer are: (a) Porter's Value Chain and (b) a VIRO analysis