Q. "Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. Explain how do marketers communicate the value of services to consumers? Explain how do they make these intangible services appear tangible to the consumer?

Illustrate what are some marketing strategies that might be employed with services to ensure positive results? In your answer, provide an example of a service to which your strategies would be utilized.