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problem1. As marketing manager, a main focus of role is marketing planning. Illustrate out the key steps of the marketing planning process.

problem2. Illustrate out the term market segmentation and targeting.

problem3. Illustrate the merits of operating market segmentation and targeting strategy.

problem4. What criteria need to be considered when determining bases for the market segmentation?

problem5. Illustrate out how marketing creates value for customers and provides a basis for competition between organisations. Expand your answer to discuss an organisational ex.

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