Many Marketing Managers have their favourite research methods. Some maintain that the only way to gather primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this proclamation? Justify your answer.
Illustrate out which methods of primary data collection you would employ to collect information regarding guests’ preferences. Justify your answer.
Illustrate out the two (2) different types of pricing techniques. As a consumer which technique do you personally prefer to deal with? Justify your answer.
Illustrate out how branding can benefit a tourism or hospitality organisation.