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problem 1:

Many Marketing Managers have their favourite research methods. Some maintain that the only way to gather primary data is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research involves quantitative measures. How far do you agree with this proclamation? Justify your answer.

problem 2:

Illustrate out which methods of primary data collection you would employ to collect information regarding guests’ preferences. Justify your answer.

problem 3:

Illustrate out the two (2) different types of pricing techniques. As a consumer which technique do you personally prefer to deal with?  Justify your answer.

problem 4:

Illustrate out how branding can benefit a tourism or hospitality organisation.

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