Illustrate out the following concepts in detail.
a) Customer satisfaction.
b) Marketing concept VS selling concept.
c) Holistic Marketing.
d) Goods Services Continuum.
Illustrate out the term Consumer Behaviour. Make a distinction between Individual and organizational buying behaviour.
The Micro Environmental aspects are likely to influence the marketing activities of the organisation. Discuss in the context of Micro Environmental factors.
Illustrate out the term segmentation. Describe geographic and psychographic bases of the segmentation with appropriate illustrations.
You're the marketing manager of the company. You've to design the marketing mix for following products.
a) Bath soap
Illustrate the procedure of marketing planning and control in detail.
prepare down comprehensive notes on the following term:
a) Marketing Audit.
b) Technological factors influencing marketing activities.
c) Positioning strategies.
d) Marketing Myopia.
e) Social responsibility of marketing organizations.