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problem 1:

Illustrate out the following concepts in detail.

a) Customer satisfaction.

b) Marketing concept VS selling concept.

c) Holistic Marketing.

d) Goods Services Continuum.

problem 2:

Illustrate out the term Consumer Behaviour. Make a distinction between Individual and organizational buying behaviour.

problem 3:

The Micro Environmental aspects are likely to influence the marketing activities of the organisation. Discuss in the context of Micro Environmental factors.

problem 4:

Illustrate out the term segmentation. Describe geographic and psychographic bases of the segmentation with appropriate illustrations.

problem 5:

You're the marketing manager of the company. You've to design the marketing mix for following products.

a) Bath soap

b) Tractor.

problem 6:

Illustrate the procedure of marketing planning and control in detail.

problem 7:

prepare down comprehensive notes on the following term:

a) Marketing Audit.

b) Technological factors influencing marketing activities.

c) Positioning strategies.

d) Marketing Myopia.

e) Social responsibility of marketing organizations.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M911339

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