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problem 1:

Recognize the five (5) powerful reasons when an organization image must be changed or when the image of an organization should turn in identity.

problem 2:

A big multinational company desires to employ the PR manager for all its PR activities. What according to you would be the disadvantages and advantages of having its PR department versus a consultancy firm?

problem 3:

Advise management whether it would be cheaper to employ the in-house PR manager rather than appoint a consultancy firm.

problem 4:

Illustrate out the term “news” and illustrate out the concept of newsworthiness in field of PR.

problem 5:

The government of Mauritius is introducing a latest and modern system of transport for general public i.e. the monorail.

prepare down a press release in around 200-250 words to be distributed to the press for this event. You might make your own assumptions. The release must be set out in correct format.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M99221

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