problem 1:

Illustrate out the roles which is played by advertisement in business and society.

problem 2:

Illustrate the consumer buying decision procedure.

problem 3:

prepare down the various kinds of advertising appeal?

problem 4:

prepare down the disadvantages and advantages of newspaper as a medium of advertising?

problem 5:

What are the four (4) types of analysis employed to develop a comprehensive model for evaluation of the sales organization?

problem 6:

Illustrate out the significance of media mix decision.