Advise to the owner of the business, how he can employ the following components of promotional mix to communicate the launch of new services business to his existing and potential customers:
• Personal selling
• Public relations
• Direct marketing
Illustrate out the role of ethics in the marketing.
What are the major marketing decision areas which might be called in problems under the law? Elaborate on the five (5) major marketing decisions areas.
Illustrate out the significance of “Branding” in a firm’s marketing Strategy?
Identify why is the success of the new product difficult to find out, while relating it to new product development concept?