Marketing research isn’t just Consumer Survey. Illustrate in the light of scope of the marketing research.
Recommend proper sources of secondary data for determining target segments for following products
a) Digital camera
b) Chewing gum
prepare down comprehensive notes on following:
a) Cool hunting.
b) Viral marketing research.
c) Mystery shopping.
Illustrate out the merits and drawbacks of syndicated services.
Design the problemnaire to gather the data regarding perception of architect’s about the demand for eco - friendly devellings in urban city.