problem 1:

Marketing research isn’t just Consumer Survey. Illustrate in the light of scope of the marketing research.

problem 2:

Recommend proper sources of secondary data for determining target segments for following products

a) Digital camera

b) Chewing gum

problem 3:

prepare down comprehensive notes on following:

a) Cool hunting.

b) Viral marketing research.

c) Mystery shopping.

problem 4:

Illustrate out the merits and drawbacks of syndicated services.

problem 5:

Design the problemnaire to gather the data regarding perception of architect’s about the demand for eco - friendly devellings in urban city.