Illustrate out the term Product. Illustrate out the dissimilar types of products with appropriate illustrations.
Company X has the dominant share in USA Sauce market and also owns a successful brand in the category. Research showed that there was require for sauce with unique taste which could be taken with USA as well as western snack foods. The company introduced ‘Tomi’, a new tomato sauce with tamarind as well as tangy spices. The product is targeted at children in age group of 14 years and above. As the marketing manager, which steps would you like to take while launching this product? How will you conduct test marketing for this product?
Illustrate out the pricing techniques which is applicable to FMCG products being launched in the highly competitive market.
‘Channel intermediaries are indispensable for effective distribution of product? describe.
Illustrate out in detail the extended PS of the marketing mix.
Illustrate out the term the ‘Push’ and ‘Pull’ strategies with appropriate illustrations.