problem 1:  Describe the term Marketing and distinguish it from Selling?

problem 2: Distinguish between the given providing appropriate illustrations:

a) Consumer Goods and Industrial Goods.
b) Product Line and Product Mix.
c) Penetration Pricing and Market Skimming Pricing.

problem 3: What do you mean by the term Sales Promotion? Outline different sales promotion schemes giving appropriate exs.

problem 4: Describe the guidelines for handling customer complaints efficiently.

problem 5: With the help of appropriate exs describe the marketing strategies well suited for rural markets in India.

problem 6: Illustrate for term Human Resource Management and state its key functions.