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Indian company wants to enter into international markets. Company decided to involve another company in foreign country. Describe mode of entry where involvement of foreign company is possible and state in which situations each of them is appropriate.


Imagine that you are heading marketing division of the company that has no international presence in spite of good business opportunities overseas. You are requested by company CEO to make note on opportunities available for firm globally by scanning the main components of international marketing environment.


Differentiate the following:

(a) Classification and Tabulation.

(b) Warranty and Guarantee


Briefly describe the following:

(a) Essentials of effective market segmentation.

(b) Export pricing procedure

problem5) Illustrate following statements:

(a)“Mergers and acquisitions are not a market entry strategy”

(b) “Various segments of the market demand same product”

(c) “Tabulation is a technique of data analysis”

(d)“There is no advantage in having agent in export market”

(e) “Licensing is not different from franchising”

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92449

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