Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Problem:

DecoPlus is a major home decorating company.  It offers home services to its prospects and buyers, but as it is growing, it has become somewhat overwhelmed with scheduling challenges and the number of appointments being cancelled.

The company presently maintains a list of its prospects and past customers and some other significant information such as customer needs and also its old customers' purchasing history. It has realized the value and the need in developing a marketing plan to these lost appointments and previous customers.

DecoPlus has found that it is more profitable to outsource its direct marketing activities to another expert company. Connect Marketing Solutions Ltd (CMS) has thus been employed to reset new appointments for those previously lost and new appointments for past customers to up-sell other product items offered by the decorator. The direct marketing initiatives show to be overwhelming and have led to not only immediate sales raises, but also to the development of effective and updated database tool for prospect marketing campaigns.

CMS responses with a database construction model and an outbound marketing campaign designed to take full advantage of the wealth of the data and qualify the prospects by their needs, budget and timeline.  CMS is planning to manage the marketing campaign for about 6 months and to set appointments daily for the national sales teams. The information to be collected with the direct marketing communications effort might prove to be of paramount importance for salespersons in their face-to-face meetings with the prospects and buyers.

Different marketing communication programs are also being considered. Each aims to target a specific prospecting audience. A direct mail campaign is also being planned to further support the communications effort by strategically offering discount incentives throughout different seasons of the year when these customers would be more likely interested in related seasonal products offered by the decorating company. 
 
problems

problem 1: Illustrate and discuss the consumer-decision making process of DecoPlus prospects?

problem 2: At the heart of successful direct marketing activity is database, and for this reason, it is often referred as database marketing.

problem 3: Outline 2 ways how the database marketing can help DecoPlus in its direct marketing efforts. Being the direct marketing consultant of CMS, describe the areas of information you need to consider in designing a successful marketing plan for DecoPlus.

problem 4: For the direct marketing campaign to succeed, the right message needs to be sent to the right audience at the right time.  As the CMS marketing consultant what procedures you would adopt to ensure the smooth development and implementation of the campaign?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M97701

Have any Question? 


Related Questions in Marketing Management

Sales management- instructions bull use microsoft word 2010

Sales Management:- Instructions : • Use Microsoft word 2010 in formulating your answers. • Write brief answers, with no more than 125 words per answer, avoid long or general answers • Write the answers in own language an ...

1 what is the product life cycle why is it important for

1. What is the product life cycle? Why is it important for marketers to know in which stage their product resides? 2. Give an example of a product which, in your opinion, resides in the Introductory stage, a product exam ...

Questionwhat is the purpose of freight classification

Question: What is the purpose of freight classification? Describe the differences between a rate and a rating. How do they relate to classification?

Need help with this marketing question think of three

Need help with this marketing question. Think of three product categories that you purchase.  In each, how is the market commonly segmented and to which segment do you feel you belong? How would marketing be more or less ...

Sales incentivesin order to generate long-lasting sales

Sales Incentives In order to generate long-lasting sales success, a sales manager needs to create special incentives for rewarding top sellers. Salespeople are often paid a base salary, plus incentives for attaining sale ...

The company is ben and jerrys ice creamb2b marketing

The company is "Ben and Jerry's Ice Cream" B2B Marketing, Marketing Information Systems and Measuring Marketing Activities Learning Outcomes 1. B2B marketing. Student can differentiate the differences in marketing strate ...

1 what role do haptic interfaces play2 what is the best

1. What role do haptic interfaces play? 2. What is the best form of personal identification? 3. How can you expect cell phones to change in the future? 4. What is RFID? How does nanotechnology differ from traditional man ...

Watch the video case study geek squad a new business for a

Watch the video case study "Geek Squad: A New Business for a New Environment." http://highered.mheducation.com/sites/0077861035/student_view0/chapter3/video_cases.html Read the case study discussion. Keep this case study ...

Marketing research reportuse the same company from your

Marketing Research Report Use the same company from your Week 2 assignment. Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information: • Choose the target ...

Marketing plan product identification and swot analysis

Marketing Plan: Product Identification and SWOT Analysis What To Do: This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in week 5. Using the company you ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro