problem 1: Illustrate a brief account of structure and function of the advertising agencies.

problem 2: In brief describe the process of empanelling of advertising agencies.

problem 3: describe the agency compensation system.

problem 4: What do you mean by the term space selling?

problem 5: describe the fundamental concept of Public Relations?

problem 6: What do you mean by the word Public? How it is distinct from the Public relations?

problem 7: Give a brief explanation of the growth and development of the Public Relations.

problem 8: What is the responsibility of the Public Relations in society?