Ikearsquos plan to have 50 stores in operation in the, Ask an Expert

Management Studies

Q. 1) Illustrate what do you think of Ikea’s product strategy and product range?

2) IKEA’s plan to have 50 stores in operation in the United States by 2013 is an indicator of the industry’s optimism about the viability of its value proposition in this country. Do you think they are being overly optimistic?

3) Explain how would you improve IKEA’s value proposition to make it more attractive to American consumers?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9379274

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