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IKEA Case Study: Please read the IKEA case that you purchased for this class from Harvard Business School. In the case, you will review the organizational, business, and managerial levels of strategy making. )or the first part of this assignment you will need to Eriefly summarize the case. 7hen you will analyze the case and formulate recommendations utili]ing supporting materials from the assigned readings from the unit. Your analysis should address the following:

1. What were the sources of IKEA's successful entry in furniture retailing in Sweden?

2. How important was internationalization to IKEA? What challenges did IKEA face while expanding internationally, and how did it overcome them?

3. What were the management processes by which IKEA coordinated and controlled its Europe wide operations? How effective were they?

4. What was Ingvar Kamprad's role in IKEA development?

5. What challenges lie ahead for IKEA? Recommend a course of action Anders Moberg should follow to deal with them?

Marketing Management, Management Studies

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