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If you were to start a franchise company, who would you ask to serve on your corporate board? The key to a successful board is to include people who think differently than you do, and who bring some additional expertise to the table. For this assignment, assume you are the founder/CEO of a new franchise company. Describe the type of business you will franchise (i.e., fast food restaurant, printing company, coaching business, etc.). Then develop a list of people (specific names are optional) and the expertise they will bring to the board. The emphasis in this assignment is on the expertise. What expertise will you need to advise you and help you build a successful franchise business?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9790560

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