If you were the marketing manager for one of these brands, Ask an Expert

Management Studies

Q. Pick two brands from your experience which you consider to be in competition with one another. Describe their points-of-parity (POPs) and points-of-difference (PODs). Illustrate what aspects of the marketing mix (product / service attributes, pricing, distribution, advertising & promotion) for these brands most strongly support their PODs? If you were the marketing manager for one of these brands, illustrate what strategies might you consider to neutralize the PODs of your competitor?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9347617

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