If you select this question, provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Also, remember to comment on some of these in order to meet the participation requirement for the week. Finally, please separate your answers by the parts of the question. It makes it easier to see your specific response to each part.

DQ1 – How Novel?

1. Briefly explain, in your own words, the types of consumers and when they adopt new product (from Exhibit 12.2 in your text).

2. For each type of customer, explain a product that is targeted towards each type of consumer.

3. What typical category do you fall into? Please explain your answer.