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If you as Chief Marketing officer has sensed a need of research in your organization, under what circumstances you will take the following decisions?

Whether primary or secondary or both data are required,

Whether qualitative or quantitative research is needed,

Whether the company will do its own research or contract with a marketing research specialist /company

What do and Don’ts you will take into consideration during the conduct of research to avoid ethical litigations.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93077311

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