Describes current thinking regarding processes?
A. If companies focus on how functional areas like marketing, finance and operations are organized then everything will be fine.
B. Managing functional areas like finance, marketing and operations is essentially the same thing as managing what a business does.
C. If the individual functional strategies of finance, marketing and accounting are aligned with the overall business strategy then everything will be fine.
D - Developing superior business processes needs a cross-functional and cross-organizational perspective