Dr. John R. Brown is considering a publishing company under the name JRB Publishers, JRB's estimated costs are:
Fixed Cost: $60,000
Variable cost/book: $20
Selling price/book: $30
In addition to the above costs, Dr. Brown wants to pay himself $40,000 for his time
Find the number of books JRB must sell to break-even
If the estimated demand for the book is 1500 copies, what is the expected profit (loss) of JRB?