If an organisation is to use social media effectively they, Ask an Expert

Management Studies

If an organisation is to use social media effectively, they need to understand consumers and customer relationships, specifically in how it impacts User Generated Content (UGC) and electronic Word-of-Mouth (eWOM).

What do you understand with these concepts and why are they important for marketers? How do these concepts influence each other?

Above question is electronic commerce

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92495705

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