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If Amazon opted to pursue a strategy of related diversification: 1) what industries or product categories could [it] diversify into that would allow [it] to capitalize on using Amazon's present brand name and corporate image to foster an advantage in these newly entered businesses or product categories; 2) Name at least two or three such industries or product categories, and indicate what specific benefits might be captured by transferring Amazon's brand name to each of these businesses/product categories; 3) Would you prefer to pursue a strategy of related or unrelated diversification? 4) Why ?

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Operation Management, Management Studies

Category:- Operation Management
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