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Identifying innovation versus invention

Determine whether the following scenario represents an example of invention or of innovation.

At the 2008 Detroit Auto Show, Audi presented a revolution in the top class with its newest concept car: the first 12-cylinder diesel engine in a high-performance, road-going sports car. At the time, this product had not been commercially introduced.

A) Innovation

B) Invention

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92535970

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