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Identify your top five (5) favorite brands. Explain whether or not you believe the ways in which you relate to brands has a correlation with the ways in which you relate to people. Provide a rationale for your response.

Select two (2) of your of your top five (5) brands from Part 1 of this discussion. Determine the major factors that you believe companies that own such brands use when they are determining the price of their goods / services. Provide a rationale for your response.

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