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Identify three major disadvantages of test marketing and propose how each can be avoided.

• Describe three products whose adoption rates have been affected by complexity, compatibility, relative advantage, observability, and/or trialability.

• Identify three product categories in the maturity stage of the product life cycle that are posed to be reinvented rather than eliminated and describe your rationale for your selection.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9108600

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