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Management Studies

Q. Marketing. Identify three major disadvantages of test marketing and propose explain how each can be avoided.

• Explain three products whose adoption rates have been affected by complexity, compatibility, relative advantage, observe ability and/or trial ability.

• Identify three product categories in the maturity stage of the product life cycle that are posed to be reinvented rather than eliminated and explain your rationale for your selection.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9375140

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