Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges, specifically in comparison to...

Intangability -

The marketing challenge

To counteract this challenge

Simultaneous Production and Consumption –

The marketing challenge

To counteract this challenge

Perishability –

The marketing challenge

To counteract this challenge

Heterogenity –

The marketing challenge

To counteract this challenge

Client-Based Relationships –

The marketing challenge

To counteract this challenge