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Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic. For each characteristic, describe what a firm can do to attempt to counter these challenges.
Operation Management, Management Studies
1. In a small struggling technology company, the employees are aware that processes and structures must change if the company is going to survive, but the leadership is not. What is likely to occur with regard to the jou ...
Netiquette refers to the correct or acceptable way of communicating on the internet. Here is an example for you to evaluate this week in our discussion: Your co-worker, Kevin, sent an email telling your supervisor that y ...
Think about some of the groups and teams that you have been a part of in your past. What are some of the skills and attributes of the individuals that you feel have managed you well? What skills did they have? Do not lim ...
A city is considering replacing its fleet of gas-powered cars with electric cars. If the replacement is successful, the city will experience savings of $1.5m. If the replacement plan fails, the cost to the city will be $ ...
1. The manager of the local deli has to quickly come up with a new strategic plan to deal with multiple challenges the business is facing - new competition, a trusted supplier going out of business and no longer availabl ...
Provide an in-depth analysis of the factors relevant to the success of Charmtech Labs LLC in the market, including: -Cultural, legal, political, and economic factors that your client must understand to ensure the success ...
Research and report on companies who are successfully using social media and one that has had problems with social media. Provide at least one example of each. For the former, what are they doing well to leverage the soc ...
1. From an IT perspective, do supply chain network design projects tend to be formal projects following the Software Development Lifecycle (SLDC) methodology OR iterative approach over a few months, with continued iterat ...
(1) Answer both questions below about the EOQ model. (a) In the EOQ model, unit product cost or selling price, C, is not included in the formula we use to solve for the economic order quantity. Explain why it is not nece ...
A cafe has been seeing a decline in the number of customers over the last three months. The manager understands that it is important to retain customers in order to enjoy long-term customer loyalty. He suspects that the ...
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