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Q. Identify the type of product/service (convenience, shopping, specialty, unsought) and explain in your own words illustrate what marketing considerations need to be made for your product/service based on this product classification.

Find out the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labelling, product support services. Explain how this supports your marketing strategy.

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M9378879

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