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  1. Identify the segments that make up the General Mills company's target market. Use critical thinking:
    1. To compare and contrast the major differences between each segment.
    2. To help you better understand segments go tohttp://www.claritas.com/MyBestSegments/Default.jspto explore segments by zip code.
    3. Target Market paper requirements:
      1. Length: two pages.
      2. Research requirements: five research sources. Sources must be credible and from the last five years.
  2. To understand the marketing realities of the company you selected, conduct an Opportunity and Threat Analysis for the company in the industry in which it competes. Using critical thinking:
    1. List at least five company opportunities
    2. List at least five company threats.
    3. Identify and recommend at least three growth opportunities
    4. Compare and contrast each of these growth opportunities by writing a paragraph for each opportunity.
    5. Opportunity and Threat Situational Analysis paper requirements:
      1. Length: two lists of five bullet points each and one paragraph for each growth opportunity.
      2. Research requirements: five research sources. Sources must be credible and from the last five years.
  3. Your paper should use proper spelling, grammar, and APA formatting.

Marketing Management, Management Studies

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