Identify the primary causes of conflict and the barriers to, Ask an Expert

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1. The product development team has worked for 12 months on an electronic game that may be the hit of the holiday season. The marketing team and the development team are deadlocked on the name for the product. A name must be agreed upon within 1 week to meet the rollout.

2. Identify the primary causes of conflict and the barriers to creativity that you believe are preventing a solution. Recommend a conflict management method for this situation, and provide a specific description of how to implement this method. Explain how to foster a creative problem-solving environment. Recommend an idea needler from Table 10.1 of the text, or make up an appropriate idea needler to spur creativity.

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