problem 1: Identify the phases of the Marketing Planning Process and summarize the activities you would relate with each phase.

problem 2: As an independent consultant, describe to one of your clients the value of Ansoff’s Matrix to marketing planning and decision making.

problem 3: Describe what you understand by the given terms:

a) Intensive distribution
b) Selective distribution
c) Physical distribution

problem 4: Describe the benefits and drawbacks of franchising and joint ventures as methods of entering overseas markets.

problem 5: Highlight the significance of advertising to the marketing of consumer products and services and identify the benefits and drawbacks of direct response advertising.

problem 6: Summarize the contributions that a company’s sales force can make to the efficient marketing of fast-moving consumer goods.

problem 7: prepare notes on three of the given:

a) Consumer Sales Promotions
b) Trade Sales Promotions
c) Psychographic Segmentation
d) Demographic Segmentation

problem 8: Describe three pricing methods that can be considered by Marketing Management for products in highly competitive markets.