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problem 1: Identify the main characteristics which differentiate tourism products and services from other industries and highlight how such characteristics can influence the development of marketing campaigns.

problem 2: One of your clients has asked you to make a report describing the following marketing topics:

a) Above-the-line advertising media
b) Direct marketing
c) Quantitative research

What information would you comprise in your report?

problem 3: What are the factors you would consider in order to give an effectual visitor care in a tourist destination of your choice?

problem 4: Describe what you understand by the given terms:

a) Merchandising
b) Seasonal discounts
c) Trade travel shows

problem 5: Describe the value of printed materials to the marketing of travel and tourism products and services. Give exs to support your recommendations.

problem 6: Describe the significance of Public Relations in the marketing mix and describe two popular Public Relations activities, broadly used in the travel and tourism industries.

problem 7: prepare notes on three of the given terms:

a) Geographic segmentation
b) Demographic segmentation
c) Advertising agencies
d) Travel agency manual

problem 8: What information would you expect to find out in a typical Marketing Plan of a company operating in the travel and tourism industry?

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