(Answered) Identify one current struggling consumer productresearch

Management Studies

Identify one current struggling consumer product.

Research "rebranding strategy."

In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:

A new name

Changes in packaging

The price point

Product position

Advertising strategy

A distribution method

Improvements in design or quality

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

It needs 3-6 scholarly sources.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92327320
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