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Identify one current struggling consumer product. Access the GCU Library business data bases. Research "rebranding strategy." In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following: 1.A new name 2.Changes in packaging 3.The price point 4.Product position 5.Advertising strategy 6.A distribution method 7.Improvements in design or quality

Operation Management, Management Studies

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