Segmentation and Strategy (85 Points)

You are the campaign manager for a presidential candidate. Politics is about segmentation and marketing. Your task is to prepare a 1.5-2-page outline for a promotional strategy for the campaign. Your well-written outline should include the following:

Identify five viable target segments for your candidate based on their political bent (review the factors that define a viable target market).

Identify 1-3 salient concerns for each group (most individuals vote on 1-3 issues).

Then list 2-3 ways to reach each segment (speeches, ads, town hall meetings, etc.) that make sense for that particular target group.

You may select an actual presidential candidate, if you would like.