Ask Question, Ask an Expert


Ask Marketing Management Expert

1) What do you mean by personal selling? How does it vary from other types of promotional activities?

2) Identify elements of personal selling process. Must a sales person include all these elements when selling a product to a customer? describe why or why not?

3) What do you mean by sales promotion? describe why is it used? describe the following with suitable ex.

a. Consumer sales promotion methods

b. Trade sales promotion methods

4) A company desires to launch a new tooth paste which can effectively prevent cavities and tooth decay. But toothpaste market is highly crowded with multiple brands. Suppose you were to evolve a marketing communication strategy. Which concept / appeal you will use and why?

5) A company in consumer durables industry has just added the electric, cordless broom to its product line and has approached you for its positioning. Product is targeted at middle income households and is priced Rs. 2200. Company is a leader in its products lines. Work out a positioning strategy and its rationale for this wonderful product.

6) A leading consumer company desires to diversify into food products and has identified potato, corn and cheese snacks for urban markets. None of these products are new to this market; still the newness of products is state of art technology that will make sure consistent quality of finished product. The main competitions to this firm are the unorganized small firms. Suppose that you are the product manager of this firm and evolve a marketing strategy for a successful launch of the snack food line.

7) describe the distribution alternatives that are available to firm with suitable ex.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M910445

Have any Question? 

Related Questions in Marketing Management

Where should an infosec unit be placed within an

Where should an InfoSec unit be placed within an organization? Where shouldn't it be placed? Into what four areas should the InfoSec functions be divided? What are the roles that an InfoSec professional can assume? 8. Wh ...

Discuss the implications of the fact the services are

Discuss the implications of the fact the services are purchased then produced and consumed simultaneously.

Think about a leader this could be someone you know

Think about a leader. This could be someone you know personally or someone that you are familiar with that was a leader. This can be a political figure (I don't want to hear about your political views but why this leader ...

Assignmentthe marketing plan format is one that is utilized

Assignment The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such ...

How can sonic manage gaps between perceived service and

How can Sonic manage gaps between perceived service and expected service to satisfy customers? What post sale service arrangements must Sonic make, and how would you expect these to affect customer satisfaction?

Analysis of public relations tacticsbackgrounda mark of a

Analysis of Public Relations Tactics Background: A mark of a professional is being able to analyze and evaluate information using objective criteria rather than making haphazard and capricious judgments. The purpose of t ...

Find an article related to marketing and write a page about

Find an article related to marketing and write a page about it (2 articles) (1 page each) You may use because it has a business page. However, you can get an article from any website or magazine. You can pick ...

Resource preopening budget examplecreate a 3- to 5-year

Resource: Preopening Budget Example Create a 3- to 5-year financial plan to implement the goals and objectives created in Part II of your strategic plan. The deliverables for the financial plan include a projected budget ...

Make sure our company is chevrolet middot design

Make sure our company is Chevrolet. · Design place/distribution channel that satisfy needs and wants of the target market and support other marketing mix elements (product, pricing, and promotion strategies). It is extre ...

Briefly describe the three stages of brand loyaltyexplain

Briefly Describe the three stages of brand loyalty? Explain the AIDA concept? Discuss the three primary of advertising?

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro