Describe up to three psychological biases and emotional traps that you have seen the need to guard against, and describe effective ways you and others have overcome them.

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components:

Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable).