Identify and explain the four categories of consumer, Ask an Expert

Management Studies

The offering of a company is one of the most important concepts of marketing. It consists of the product or service that they offer and expect to profit from. Prepare a one page paper that includes the following:

Identify and describe the four categories of consumer offerings.

Provide an ex of each type of offering. For each ex, identify whether it is a product or service.

Compare and contrast the marketing activities for two types of offerings.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M958187

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