Marketing Management

In this personal application task you will work on one product category or service offered by the organization you work for. If this isn't possible select one product of an organization in which you have worked before or an organization you would like to work for in the future.

1) Estimate the pricing strategy of the product

2) Identify and estimate the distribution channels employed to distribute the product in question. What kinds of channels are used? List all the channel members as well as describe their functions

3) Estimate the channel performance

Connect the material in the course to your explanations. Don't ramble or re-define the concepts apply them and be precise. Make your points in approximately four paragraphs each paragraph should have about 3 to 4 sentences