Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

This assignment is based on the retail industry in your country.

For the purpose of this assignment you have to choose any retail group or retail brand ( for ex, Woolworths, Spar, Shoprite Checkers, Mr Price, CashBuild, Makro, Ellerines, Ackermans, Jet, Edgars, Truworths, Incredible Connection, Game, Makro, CNA) and answer the problems using this retail brand as your unit of analysis.

problem1)

1.1 Provide a brief overview of the retail group/brand that you chose for this assignment.

1.2 Identify and briefly describe four (4) trends in the macro/market environment that will have or recently had an influence on the retail industry in your country.

For each of the trends you have to

• Briefly describe the trend

• Describe the impact of the trend on the industry

• Highlight the implications that the trend has on the marketing of your chosen retail group/brand.

Structure your answer using the following table format:

DESCRIPTION OF THE               IMPACT ON INDUSTRY       MARKETING IMPLICATIONS                                  
TREND
1
2
3
4

Note: Economic, social, international, technological factors are labels to classify a trend. High inflation is an ex of an economic trend, demand for ‘green products’ is an ex of an environmental trend and the empowerment of women is an ex of a social cultural trend. Please do not use the terms: technological, economic, social/cultural, demographic, international as names of trends–define the specific trend: i.e. consumers have more disposable income instead of stating economic trend.

Maximum length: 500 words

problem2) One of the most recent changes in the environment created opportunities for marketers to ‘become green and to develop green products’ focusing on the protection of the earth’s resources and appealing to consumers who are becoming environmentally conscious.

2.1 Briefly describe the phenomena of ‘green or sustainable marketing’ in terms of the following:

• Definition

• History

• Advantages and disadvantages

• Drivers of green marketing

• Challenges.

2.2 Propose five (5) strategies/actions that your chosen retailer can implement to become green.

Maximum length: 500 words

problem3) Choose a product line/category that your chosen retailer sells (for ex, fridges or men’s clothes, cameras, fashion apparel, toys, stationery, house linen, etc.)

Use the 6W model to perform, on behalf of the retailer, a detailed customer analysis for the selected product line/category

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M93122

Have any Question? 


Related Questions in Marketing Management

Assignment -task is to complete the table for competitor

ASSIGNMENT - Task is to complete the table for competitor analysis of TEETH ON WHEEL business (3 competitors mentioned below). Project purpose- The team has chosen to extend a business challenge to the company Teeth on W ...

Tutorial three bpmnthe order management process is started

Tutorial Three (BPMN) The Order Management process is started when a customer places a purchase order. The purchase order received by the Sales & Distribution department has to be checked against the stock. The order det ...

Write 2-3 paragraphthread 1 stakeholderswhat is a

Write 2-3 paragraph Thread 1: Stakeholders What is a stakeholder and how does a stakeholder differ from a shareholder? What are some different types of stakeholders? Pick a business and describe the various stakeholders ...

For your discussion post this week select one of your

For your discussion post this week, select one of your favorite companies and research how it uses social media. In your post, identify the social media networks the company uses (e.g., Facebook, Instagram, Twitter, Link ...

1-for each of the four retailers discussed at the beginning

1-For each of the four retailers discussed at the beginning of the chapter (Chipotle Mexican Grill, Lululemon, Chico's, and Save-A-Lot), describe its strategy and the basis of its competitive advantage. 2- Give an exampl ...

Read the following scenario you are an account manager at a

Read the following scenario: You are an account manager at a marketing firm specializing in creating green and sustainable marketing plans for businesses that want to improve their effect on the environment. Several busi ...

Companies have a choice between target marketing strategies

Companies have a choice between target marketing strategies, including an undifferentiated strategy, differentiated strategy, and niche strategy. Define each of these strategies and provide an example of a company/indust ...

Part 1in this assignment you will complete the marketing

Part 1: In this assignment, you will complete the marketing plan for either Adorable Annie's or Easy Peasy. You can use the Course Information Packet provided for help in the assignment, however, you must also use outsid ...

You are required to consult and correctly reference a

You are required to consult and correctly reference a MINIMUM of 10 different sources of information Selected Market Cultural Report You are required to prepare a market cultural report on a country of your choosing. You ...

Assignment organizational readiness for changeintroductiona

Assignment: Organizational Readiness for Change Introduction A manager needs to prepare for change from various angles. In this assignment, you will demonstrate your understanding about change preparedness by creating a ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate