Identify an organization for which you would like to write a marketing plan. This can be an existing organization or a business that you would like to start. You will be using the same organization for analysis throughout the course, including the Final Project, so make sure you select an organization with plenty of information available.

Submit the first section of the Final Marketing Plan, Situational Analysis (Section II A-C of the Marketing Plan Outline). The Situational Analysis should explain the Background, Market Needs, and the Market sections from the Marketing Plan Outline.