Identify an appropriate media mix for each of the following, Ask an Expert

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Explain why & give a specific and current example of each type.

(a) Identify an appropriate media mix for each of the following products: a chewing tobacco, People magazine, Weed-eaters, foot odor killers, and “Drink responsibly” campaigns by beer brewers.

(b) Explain why you selected the media mix for each product (be specific).

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