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Identify a product, service or style that was recently adopted by you or some of your friends. Identify what type of innovation it is and describe its diffusion process up until now.

What are the characteristics of the people who adopted it first? What types of people did not adopt it? What features of the product, service or style are likely to determine its eventual success or failure?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92175070

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