Identify a disruptive innovation in healthcare (i.e. one that completely changed the market). Why was it revolutionary? How did it change healthcare? How can you be prepared for change? NOTE: The concept of disruptive innovation can be confusing. It is not a better method to do something, but a new and different way that often causes the disappearance of what it replaces. Think of photography; the emergence of digital technology virtually destroyed the film industry (e.g., Kodak).