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Identify a country outside of the United States. Investigate this country’s culture. Identify and discuss relevant values, norms, customs and laws. Next, discuss how marketing strategy is addressed in that country (It is advised to provide specific examples when possible). Include in your discussion the following: (Items in parenthesis are intended to be examples and DO NOT reflect all the possible areas of discussion!)

1. Relevant target markets.

2. Segmentation process.

a. How is the segmentation process approached?

b. How are the five criteria applied?

3. Product strategies (frequently purchased products and services, packaging, popular brands, etc.)

4. Price strategies (price levels, negotiations, relative value, etc.)

5. Place/Distribution strategies (retailing issues, channel strategies, electronic commerce, etc.)

6. Promotional strategies (media usage and availability, creative strategies, etc.)

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91893210

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